Zugermesse 2024

The Zug Fair will take place for the 51st time in 2024. But its history goes back much further. The current fair has an unbroken tradition since 1962, i.e. for 60 years now. What's more: over five hundred years ago, the city of Zug was granted the right to hold a fair lasting several days in the autumn. This "autumn fair" was held regularly until 1833. It is considered a meeting place for people from Zug and central Switzerland.

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As a typical consumer fair in Switzerland, the Zug trade fair offers an attractive platform for new and tried-and-tested products from a wide range of areas. The topics range from fashion, sport, household, electronics, new media, construction and living to a wide variety of services.

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The Zug Trade Fair in Numbers

The exhibition grounds cover around 42,000 square metres. It is divided into 16 sectors, which are allocated to areas A and B. The two areas are connected by a short covered passageway covered with red carpet.

A large part of the trade fair takes place in modern tent halls that are specially built for the Zug trade fair. In addition, traditional wooden halls are included, which provide the special trade fair atmosphere. More information: www.zugermesse.ch

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Posters where your Zug and Central Swiss residents come and go:

The trade fair consists of a tour. This tour is provided with poster advertising, which is marketed and arranged exclusively by ACE2ACE. Presence is guaranteed throughout the entire trade fair period. Only a limited number of spaces are available.